Super Make-Up Clears Acne Fights Wrinkles And Conceals Unsightly Areas

Most women’s beauty routine splits into skin treatment (the creams and lotions used to deal with inherent skin problems from dry skin and flakiness, to spots, skin discoloration, fine lines and dark circles around the eyes) and make-up (the products that you slap on to disguise those inherent problems).

From acne-zapping foundations, antiwrinkle powders, moisturising bronzers and concealers, the hottest new cosmetic solutions don’t just temporarily help make your skin look much better, they offer you long-term gains as well.

The surge in mineral make-up – powdered minerals mixed with pigments – can, in part, be credited with kick-starting this trend for make-up that does a lot more.

Made up of materials such as zinc oxide and titanium dioxide (the ingredients also used in sun screens), this new kind of make-up gives users a foundation that won’t block skin pores and comes with a built-in sPF.

But the promises being made go far beyond that of a simple sun screen – makers say their make-up also improves the skin. Priori states that its newest offering, Coffeeberry Perfecting Minerals, is not just a foundation, but also ‘provides improved skin moisturisation’ and can, “firm, tighten and brighten skin and clear it of impurities”. They put this down to coffeeberry extract, a powerful antioxidant identified within the company’s existing skin care range. In fact, the brand’s creator, Joe Lewis, claims these products are so good, he doesn’t like to refer to them as just makeup products.

The firm recently conducted a scientific trial on its products where 21 women aged between 25 and 55 applied the Coffeeberry concealer, foundation and finishing powder at least once a day. All had either sun-damaged skin or suffered from rosacea. The results from the seven week trial showed a 20 per cent reduction in darkish skin tone (hyperpigmentation), a 23 per cent decrease in red pigmentation (rosacea), a 30 per cent reduction in fine lines and wrinkles, along with a 39 per cent lessening in dryness of the skin.

Also working at the same problem are Clinique, who launched their Anti-Blemish solutions Liquid Make-up earlier in the year. Scott Miselnicky, vice-president of product development at the company, explained that, “it makes sense to incorporate everything we know about treatment into our make-up products, which is why we created a foundation that helps to treat blemishes”. The foundation, offered in eight shades, not only conceals blemishes and neutralises red-colored tones but, together with other anti-spot agents, also contains 0.5 per cent salicylic acid, a treatment method for acne, along with a sea algae extract which prevents skin becoming oily.

Garnier’s highly successful Eye Roll-On product has been reformulated in two colored shades for use as a concealer; L’Oreal’s newest lipstick, Color Riche Boosting Serum, promises to hydrate and plump lips with collagen and hyaluronic acid; and, in the U.S., you are able to purchase a Bobbi Brown concealer that also helps even out skin tone plus a Peter Thomas Roth pressed powder that claims to have a Botox-like effect.

However cosmetic dermatologists warn against ditching your skin care make-up. “You want to think about make-up like this as a part of your overall beauty routine, rather than as an alternative to skin care,” states dermatologist Dr Sam Bunting.
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